Case Study- Gem Comm
International Investor Relations Firm | Singapore
About Gem Comm – Project Scope
Gem Comm is a Singapore-based Investor Relations firm that helps organizations of all sizes across Asia, Oceania, and US with Investor Relations, Public Relations, marketing & branding. Specialized in solving stakeholders’ issues, driving growth, and improving marketing and PR through our engagement types, including IR/PR retainer program, crisis and issues projects, and content marketing.
The client approached me with the aim to increase organic traffic and get more Clients, the count of which wasn’t improving with existing traffic.
Project summary
I secured the project in October 2021 and worked on it for a year. During this time, I created dedicated pages for each sub-category and managed both on-page and off-page content. As a result, organic traffic increased significantly and continues to remain high.
The Strategy
The client’s service fell in a highly dynamic niche, and hence the SEO approach required heavy emphasis on content optimization so as to give them an edge. The operations involved were-
- Website audit & analysis
- Competitor & market analysis
- Keyword gap analysis
- Preparing SEO Strategy based on audit
- Identifying various content pillars
- Building content strategy around keywords
- Rolling out suitable content angles
- Making On-page SEO fixtures
- Improving domain authority with niche-specific backlinks
- Monitoring progress regularly
- Optimizing strategy based on results
Proven Results
Keywords in Top 10
