Case Study- Listing Nearby

Project summary

I bagged the project in Feb 2021 and is still successfully working on it. The Client had an brilliant website, with all informative content, but was getting limited traffic.

The client had invested in SEO & was getting some traffic as well but not as per the potential website had, which was a major challenge for us. We had to identify the areas of improvement & build our strategy which could ramp up the organic traffic. With our stellar SEO strategy, we were able to achieve it & improve traffic of website by 7X times within 6 months.

When I started this project, website had 1.9k avg. monthly organic traffic, which is now reached to 21 k monthly traffic till date (May month when this case study is being published).

The Strategy

As client had already used an SEO service in past, we started to build our strategy by first analysing all the work done in past, which helped us discover some spammy links & also huge scope of improvement in on-page & technical SEO aspects. The whole sequence of steps followed to make this campaign a success were:

• Website audit & analysis
• Analysing the existing SEO work done
• Identifying the spammy links & disawwoing those
• Doing a gap analysis with their major competitor buzzbuzzhomes
• Laying content strategy for the website based on gap analysis
• Built a plan for improvement of target pages
• Content & SEO strategy implementation
• Fixing On-page SEO fixtures
• Improving domain authority with Niche specific backlinks
• Scaling out various content ideas
• Monitoring progress regularly
• Optimizing strategy based on results

Proven Results